To kick off the New Year, Transitions Optical is debuting a new consumer influencer campaign in Canada aimed at demonstrating the benefits of Transitions® lenses for the young, style-conscious wearer. With a focus on appealing to patients in the millennial generation and younger, Transitions Optical will use the campaign to highlight new colour and mirror options for Transitions lenses that will give younger patients more ways to customize their personal style in Transitions lenses.
The face of the new social campaign will be Jessica Mulroney, stylist and guest expert on Cityline. Jessica will appear in Transitions Optical Canadian marketing materials across social and earned media, including on the Transitions Optical social channels and as well as Jessica’s own social media network.
Eye care professionals can visit Transitions.com/Beyondthelens beginning in June, to learn more about the partnership and to share campaign images and videos demonstrating new ways to customize Transitions lenses to a patient’s style. The campaign will also be promoted on Transitions Canada’s Instagram, Facebook and YouTube pages.