Sunday, June 24 2018


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Polaroid Eyewear Launches Heritage Collection

Polaroid launches Heritage, a unique project that brings together capsule collections from different eras, starring original pieces revisited in line with the latest trends and retraces the brand’s history, from the 1930s to today. Each collection features timeless silhouettes reinterpreted with a contemporary twist, embodying an aesthetic that goes beyond fashion trends.

The late 1930s witnessed a groundbreaking event when the Chrysler Corporation ran the first commercial 3D movie, filmed and viewed using Edwin Land’s polarized sheets, at the 1939 World Trade Fair in New York City. The new movie genre was to be watched with Polaroid’s unique 3D glasses.

This revolutionary event is the inspiration behind the first capsule collection of the Heritage project.

Sophisticated and unique, clip-ons make a comeback in the collection:  the new PLD 6045/S acetate model features a rectangular shape and comes in three colorways – white, black, and red. The front bears the original wording “press,” which indicated where on the frame one needed to apply pressure to attach the clip-on to the glasses, while the original metal mount detail is also still visible on the front.

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