Sunday, June 24 2018


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Optik rebranding  810X338px

Infoclip Moving to, the premier site for up-to-date Canadian eye care news, will now have a new name and home at

The new site is a part of the larger rebranding effort announced in May, including e-newsletters InfoClip DotClip and InfoClipXtra, which will now carry the Optik branding under the names Optik INFO and Optik XTRA.

The new site maintains industry news as the home page centrepiece, informing site visitors of what’s happening in the world of Canadian eyewear fashion, practice management and professional eye care.

A new home page feature, Trending@Optik, brings the visual power of social media posts to a wider website audience, creating opportunity for stakeholders to display their social media posts to new viewers. Trending@Optik refreshes new posts every 30 minutes and will be aligned with the theme of the Optik magazine.

“The new website will complement the magazine more closely, and bring additional value-add to the viewer through the Trending section. Home page features will further integrate the website with OPTIK digital editorial content providing viewers with more in-depth coverage of topics bridged from the website”, said David Pietrobon, President of VuePoint IDS Inc., Optik Publisher. Classified ads, among the most visited pages on the site, retain a prominent place on the new home page.

Please update your bookmarks to and enjoy our refreshed website design with new features.

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